Something strange is going on in the world of marketing...

From: Harriet from Adverity <marketing_at_adverity.com>
Date: Thu, 24 Feb 2022 21:33:22 +0100

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Hi,

Something strange is going on in the world of marketing…

Analysts say they have tons of advanced tech, but marketers like you don't seem to know about it.

- 60% of analysts say they can run predictive analytics. Only 42% of marketers agree.
- 64% of analysts say they use a BI tool. Only 47% of marketers agree.
- 59% of analysts say they have a centralized data lake. Only 47% of marketers agree.

View research: https://cdKNl04.na1.hubspotlinks.com/Btc/DI+113/cdKNl04/VVR3R33HP3NRW6Pt-mL2n-CNyW8DFYQL4FYhXfN5t-nlk3pl3LV1-WJV7CgCTQN2TTGWrnSHQGW4zsfGH2t13cTW6DBVqj4W866xW21Q4bb8ln-KqW1-rdP71dbTQnW7Z8Xly1CDRSXW5xgqHD8NTjD0W8mz2YF2gMp07W11M8zd21_z2cW3j3c245Cf5TMW9bZ7Tp4G8qsmW8K5mgv7mSKRmW4MDDWw3NzCSnW1ZZz4m39F2RbW6Jj0F3973qmKN6s29FCDMjV5W4ddbhX1R437HW7VKj6-4Ft7pRW135Yzk7CC7k8W7Bvg1d2zQcv4W3Pms2c27YP75VjHP871YhzLTW7r8vdj3gv-5pN8KMHf5QX3hgW55LBQ-43nHh9N5_npqJPJJt_Vsm88c6QCTyHW7zJHVB6nnZ01N6XF3g7nh2sdN3pPD9Tcyp773bVt1

If your tech isn't turning data into insights, then something's gone seriously wrong. Check out our latest report to find out why advanced tech might not be registering on your radar.

Don't let your marketing tech gather dust, find out how you can fix your data foundations in Adverity's new Data Capabilities and Aspirations Report. Check out the full report for insights from 964 marketing professionals.

I hope you enjoy the report!

Kind regards,

Harriet Durnford-Smith

Chief Marketing Officer at Adverity

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Received on Thu Feb 24 2022 - 21:33:23 CET